Email Marketing & Digital Operations Coordinator
1-800-Flowers.com
2022 – 2026Remote
- Managed the end-to-end production, QA, scheduling, and deployment of 15–20 enterprise email marketing campaigns each week across 15 brands, reaching millions of subscribers.
- Built and maintained responsive HTML email templates in Salesforce Marketing Cloud and developed Journey Builder automations that powered lifecycle, promotional, and triggered campaigns sent to millions of subscribers.
- Drove personalization and dynamic content using Salesforce Marketing Cloud and Movable Ink, tailoring campaigns for audiences across 15 brands.
- Safeguarded send quality by running QA across devices and email clients in Litmus, catching rendering, accessibility, and deliverability issues before every one of 15–20 weekly deployments.
- Coordinated with marketing, creative, merchandising, and development teams to launch campaigns on schedule across 15 brands, using ClickUp, Attentive, Braze, Movable Ink, DaVinci, and Litmus to keep workflows on track.
- Delivered one-on-one, role-specific training to new team members on email production and marketing technology platforms, tailoring each session to what that person actually needed to succeed in their role.
- Diagnosed and resolved recurring rendering, personalization, and deployment issues, streamlining production workflows to support consistent on-time delivery week after week.
- Partnered with marketing, merchandising, creative, and development teams to coordinate simultaneous campaign launches while maintaining brand consistency and production quality across multiple business units.